Do you relate to that feeling of scrolling through Instagram and thinking “man I should really post something, I haven’t posted in a few days” and you start scrambling? You end up sharing a photo or a few photos with a short caption that isn’t intentional and doesn’t really mean anything to your audience.
Sure the photos are beautiful, but your caption doesn’t provide your audience with anything.
I get it. I’ve been there. Do you relate to that mindset “well, at least I posted something. Something is better than nothing.”
Well, is it?
Today I want to share with you about showing up strategically online and why it’s so important.
First, let’s break down what I mean by showing up strategically. When I say this, I mean your efforts on social media parallel your goal for your business. That means, if you are focusing on booking higher end clients, your actions on social media reflect that. You are speaking directly to your target audience.
If you are trying to grow an email list, you are driving people to your email sign up and promoting how valuable your email campaigns are.
If you want to grow your Facebook community, you are providing little sneak peeks into the value your audience will find in that community.
All of those goals require you to be intentional with the way you show up online.
I want to give you a concrete example.
Let’s say I want to grow my Facebook community. If I am always posting photos with short captions like “So glad I got my workout in today! I feel so much better when I move my body. Did you get your movement in today?” do you think my Facebook group is growing? No. It’s not.
Versus, let’s say I intentionally decide I want to share one workout of many that I share in my Facebook group. When I share what I did for my workout so my followers could easily do the same workout for themselves and then prompt them to join my Facebook group for more workouts like this one, not only am I providing value to them in this moment, but I’m enticing them to join for even more value.
I’ve shown my audience how I can help them get their movement in, by sharing a workout they might enjoy and have promised them more of that same content.
Do you see the difference between the two posts? While there is nothing wrong with the first post, it isn’t intentionally created with my goals in mind. It’s okay to show up spontaneously on social media. Don’t get me wrong, that’s a great way to connect with your audience on a personal level. Try sharing that kind of content through your stories where you can give your audience a closer look into your everyday life.
You can see how showing up strategically, with your goals in mind, will help move you closer to those goals.
I want you to be able to look at every post and determine what is this accomplishing? Is this post giving my audience a chance to connect with me? Is it providing information or education? Inspiration?
Try swapping those “filler” posts with an intentional post and see the difference.
If you have questions, I would love to dive into those feel free to comment them below or send me a DM.
Did you know I just launched a new social media strategy package where we dive into all of this (and more!) specific to your business. This package isn’t a one-size-fits-all course. It is made custom to your business, your goals, and your industry. I research your industry, your platform, and provide you a PDF roadmap to reach your goals. No more wondering how to grow your social media platform. Set up a free consult call here to learn more about how we could work together to reach your goals on social media.
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Thank you so much for reading. I am having so much fun sharing with you and I would love to hear from you if there are any specific areas you would like some education on, please comment below or connect with me on Instagram.